Four areas of
application.

What our clients do with mediaintel. Each use case is a configuration profile — sources, topics, thresholds, recipients.

Use case 01

Media monitoring & reputation analysis

Complete monitoring of your mentions in online media and wire-agency reports. Sentiment — per entity, not just per article —, actors and topic context are semantically classified and turned into weekly or daily reports.

Press officeReportingSentiment
Use case 02

Crisis early detection

Thresholds on mention spikes, negative sentiment clusters or specific risk terms. Push notification by email or webhook — on weekdays as on weekends.

Crisis team24/7 alertsEscalation
Use case 03

Competitor & topic analysis

Track competitors, sectors and political monitoring briefs in a structured way. Comparative evaluations, topic-drift analysis and quarterly reports — flexibly configurable. Semantic full-text search across the entire archive (even without an exact keyword); stories with their history and an automatic "what's new" marker.

StrategyPublic affairsMarket
Use case 04

Topic monitoring for public bodies

For ministries, chambers and NGOs: continuous thematic monitoring with auditable source lists, export formats for file notes and accessible delivery to the PDF/UA standard.

MinistriesNGOAudit trail

What you get.

Six core service components included in every contract — regardless of plan.

L · 01

Source coverage in depth and breadth

Configurable source list per tenant, classified by credibility, genre and geography. Focus on the German-speaking region (DE · AT · CH), plus international wire agencies — the mix can be individually weighted per monitoring brief.

Online mediaWire agenciesPress offices & PRTrade media
L · 02

Real-time notifications

Push notifications on defined trigger conditions: threshold on mention volume, sentiment thresholds, new source, new entity in the topic area. Delivery by email or webhook into your own infrastructure. Further channels on request.

EmailWebhookMore on request
L · 03

API & data export

Documented REST and GraphQL API, webhook push on new content, plus data export for integration into BI tools or your own editorial systems. Rate limits transparent and individually negotiable.

RESTGraphQLWebhooksJSON export
L · 04

Tenant dashboard, watchlists & media digest

Watchlists per actor — tagged as your own brand, competitor, partner or topic. Plus reach-weighted Share of Voice, entity-directed sentiment over time, a positioning matrix, issue ownership per topic, co-mentioned actors and an outlet breakdown. An AI assistant answers questions about this data in natural language. Tenant portal with a configurable colour scheme, your own domain and a logo area; user groups with role-based permission management. Export as a branded media digest (PDF) and as JSON.

WatchlistsShare of VoiceAI assistantPositioning matrixMedia digest PDFOwn domain
L · 05

Compliance & GDPR-compliant hosting

All data is processed exclusively in EU data centres. Data processing agreement, fully encrypted connections (TLS), JWT-based authentication with configurable roles and enforced tenant isolation. Payment processing via Stripe (PCI-DSS certified).

GDPR · DPAEU hostingTenant isolation
L · 06

Substantiated, vetted results

Every synthesised statement is substantiated from several independent sources (corroboration with cross-source weighting) and machine-checked for hallucination, plagiarism and factual accuracy before release. Every assessment remains traceable back to the original source.

Multi-source evidenceHallucination checkSource traceability

Ask your
media data.

The AI assistant answers questions about your coverage in natural language — based solely on your own, tenant-isolated data. Every answer is backed by the underlying articles and traceable to the original source in one click.

AI assistant · Sample dialogue
How has the sentiment around our brand developed over the last quarter?
Over the last 90 days, sentiment has risen from slightly negative to neutral-positive. The main driver was the product announcement in May — 47 articles, predominantly classified as positive.3 sources ↗
Which entities am I currently monitoring?
You are tracking 12 entities: 1 own brand, 5 competitors, 3 partners and 3 topic areas.
Who dominates the topic of sustainability?
On the topic of "sustainability", Competitor B leads with 38% reach-weighted Share of Voice — ahead of you at 24%.5 sources ↗

Strictly tenant-isolated

The tenant assignment is bound server-side — no input and no phrasing of a question can reach another tenant's data. Every request is logged in an auditable way.

Substantiated, not invented

The assistant answers only from real analyses of your monitoring briefs. Unsupported quotes are automatically removed; when the data is thin, it says so openly rather than guessing.

In your language

Answers follow your preferred language — or the language of your question. Output as formatted text with a direct drill-down to the cited original articles.

Competitive
intelligence.

Not just whether you are being talked about — but how you are positioned relative to your competitors. Entity-directed sentiment cleanly separates who a judgement in the same article applies to.

Positioning

Positioning matrix

All monitored actors at a glance — plotted across mention volume and average sentiment. This makes it visible who is loud and positive, who is loud and critical, and who stays quiet.

Topic leadership

Issue ownership

Per topic, you see which actor owns the discourse — your share and your sentiment in direct comparison with the competitors, rather than as a single total figure.

Share of Voice

Reach-weighted SoV

Share of Voice weighted either by article count or by the reach of the sources — a mention in a leading outlet counts differently from one in a niche blog. Switchable in one click.

History & alerts

Relationship graph, trend & weekly report

Co-mentioned actors as a relationship graph, sentiment trends over time, custom alerts on shifts and an automatic weekly report — straight to your inbox.

Sentiment
barometer.

An aggregated, volume-weighted sentiment index across a topic or market area — including deviation from the normal level, so that striking shifts become visible immediately.

The barometer condenses the sentiment of thousands of articles into a single curve and marks when the mood deviates unusually positively or negatively from the 30-day baseline. As a public, embeddable widget, it can be integrated directly into your own pages and dashboards.

Who it's for.

We typically work with four functions within organisations. The platform is designed around their concrete routines.

— Press office

Head of communications & press spokesperson

Daily briefing, fast response to mention spikes, automated weekly reports to the leadership team.

"We don't want to be caught off guard when someone calls tomorrow."

— Communications

Content & social lead

Spot topic trends early, mirror your own content against the media discourse, plan the topic agenda.

"What is the sector talking about right now — and where are we missing?"

— Strategy

Public affairs & strategy

Regulatory monitoring, competitor analysis, structured quarterly reports for the board and supervisory board.

"Which topics will move into focus over the next six months?"

— Compliance

Legal & compliance

Early warning on legally sensitive mentions, complete audit trails, GDPR-compliant documentation of every processing step.

"We need traceability — down to the individual source line."

Plans.

Three entry lines — all including hosting, API and a compliance baseline. Observe and Intelligence you start yourself, straight away: a 14-day free trial, no credit card required.

Observe

€ 299 /month

For smaller press offices and agencies with a clearly defined monitoring brief.

  • Defined monitoring briefs
  • Small team · email login
  • Email alerts & reports
  • Standard API access
  • Support by email · weekdays
Start your 14-day free trial

Enterprise

on request

For corporations, public bodies and organisations with special requirements.

  • Unlimited monitoring briefs
  • Unlimited user groups
  • SLA by agreement
  • Dedicated point of contact
  • Custom integrations
  • Compliance support
Get in touch

Onboarding in four steps.

From first conversation to productive use typically takes two to four weeks — depending on the complexity of your monitoring brief.

01

First conversation & scoping

We understand your monitoring brief, clarify source preferences, define thresholds and recipients.

Day 0 — 2
02

Configuration

We set up your monitoring briefs, integrate sources, calibrate classifiers and configure alert channels.

Day 3 — 10
03

Pilot & calibration

A two-week pilot with real data. False positives are flagged together, and the model learns along the way.

Day 10 — 24
04

Go-live & support

Production launch, training for your users, regular reviews every other month.

from Day 24

Ready for a concrete monitoring brief?

Start your 14-day free trial Request a demo

Start straight away without a credit card — or a 30-minute demo with your topics, your sources, your questions. Free and without obligation.