A reference guide to media monitoring and media intelligence: what the terms mean, the methods behind them and the legal guardrails — GDPR, copyright, the TDM reservation — that apply in Austria and Germany.
Definition, how it differs from a traditional press review, the workflow steps and the shift from manual review to AI-powered capture.
Read article → Foundational articleHow pure observation becomes a basis for decisions — the methods, metrics and concrete value for communications and strategy.
Read article →How sentiment is determined by machine, where the limits lie and why the trend matters more than any single value.
Learn more → MethodREST, GraphQL and webhooks: how to integrate monitoring data into your own workflows and dashboards.
Learn more → LawLegal bases, personal data, retention and the tension between observation and data protection.
Learn more → LawText and data mining, the machine-readable reservation of use and what it means for lawful capture.
Learn more →See how mediaintel captures and analyses your monitoring brief in real time.